The Relationship between E-Business Website Quality and Customer Satisfaction

Abstract The goal of this study is to gather information from current literature regarding the influence of dimensions of e-business website quality on customer satisfaction in order to better identify the most significant e-service quality. This research focuses on five aspects of an e-business site quality model that may be used to better anticipate customer behavior. The final goal is to raise understanding of diverse countries' cultures and the relevance of quality features on an e-business website. The survey model was tested with SPSS using an online survey of 283 Libyan internet users, the majority of whom were working adults. According to the findings, all facets of an e-commerce website's quality, including website design, information quality, security and data protection, transaction and payment offerings, and delivery services, have an influence on consumer satisfaction. Customer behavior is statistically substantially connected to the overall quality of an e-business website Future research should look at multiple product categories and/or sectors to guarantee that the measurement performs equally effectively. In the future, various approaches such as focus groups and interviews may be employed