THE DOMINANT EFFECT OF RUBBER FARMER COMPLIANCE AS PBPU INCREASING THE COLLECTABILITY OF JKN CONTRIBUTIONS BY TESTING REGRESSION MODEL IN MUARO JAMBI CITY

Abstract Objective: The Social Health Insurance Administration Body provides coverage to more than 80% of the total population, but non-payment of contributions is still an issue, particularly among independent PBPU participants, where non-compliance is at a high of 86.88% of total arrears. In 2019, there were arrears in Muaro Jambi Regency of 11.66% of all JKN participants. The aim of this study is to identify the main factors influencing compliance with paying contributions among rubber farmers as PBPU-Mandiri in Muaro Jambi Regency to improve the collectibility of Social Health Insurance Administration Body contributions. Methods: The study used a quantitative approach with a cross-sectional design and surveyed 75,437 rubber farmers as independent PBPU participants in Muaro Jambi Regency. A sample of 106 participants was selected using accidental random sampling, and data was collected through a questionnaire and analyzed using univariate, bivariate, and multivariate tests. Results: The study found that the distance to the payment location was the most significant factor affecting compliance with paying JKN contributions. Conclusion:The researchers recommend that the Social Health Insurance Administration Body increase its efforts to educate the public about the importance of paying contributions on time, introduce a variety of payment methods, and use social media to increase awareness of the JKN progra