EMERGENCE OF ACCEPTANCE WAVE AND BODY POSITIVITY ON INSTAGRAM: CONTENT ANALYSIS

Abstract Social media has been long blamed for circulating and encouraging negative stereotypes. In the recent times, the role of social media in endorsing positive ideas and trends has been recognised.Body Positivity and Self-Acceptance have recently emerged as popular constructs.Body Positivity stands for the practice of challenging culturally constructed and idealised appearance stereotypes.The present study aims to review content related to body positivity on Instagram and the various practices on Instagram, that are being utilised to inculcate body positivity. This includes the usage of various hashtags, reels, influencers and trends promoting Body Positivity. Three prominent hashtags were chosen to review their usage frequency and the kind of Content associated with these hashtags.The study also attempts to understand body positivity movements' influence on different gender types. Conclusively , the aim of the study is to review the Emergence of acceptance wave on Instagram and it's influence on the audience