The Effect of the Cultural Background on Client Satisfaction in the Context of Universal Website Development

The transition to freelance work is a feature of the current era and was increased by the Covid pandemic in 2019. Talents in the field of web design were not excluded from this move, which enabled them to obtain clients from all over the world. Website design is one of the most popular businesses today. Client satisfaction is the cornerstone of business success. Companies and independent business owners strive to enhance client satisfaction. Client satisfaction in the case of developing a website is not affected only by factors such as the quality of the service or product, but also the relationship, and interaction with the service provider, which in turn enhances the quality of the service. This relationship is affected by several factors based on cultural backgrounds such as communication methods, the scope of trust, respect time, understanding of technology, and interaction during the development process. The research aims to shed light on the factors related to the client's cultural background that control the relationship between the website designer and the client. Knowing these cultural backgrounds, website designers will enhance their knowledge and understanding of different cultures that help them to gain client satisfaction