The growth of companies, non-production companies and nations is often linked to quantitative evaluations that, in reality, do not show real growth in the global sense of the entity on which attention is focused. This is why the title of this article is that growth does not always mean growth. Growth requires evaluating a series of quantitative and qualitative elements in the absence of which growth is not, in reality, real growth in the global sense. The issue, posed in these terms, could have been the subject of a multivolume work covering all the various facets of the concept of corporate and state growth. This is not our objective. For this reason, in this article, we will address issues that simultaneously concern both enterprises and ...