Operational Strategies of Online Food Delivery Businesses in Camarines Norte, Philippines

Abstract : This research determined the operational strategies of online food delivery businesses in Camarines Norte, Philippines. It assessed the profile of the online food delivery businesses in terms of number of riders, initial capitalization, form of business organization, commonly used digital platform and average weekly deliveries; the operational strategies being implemented and the problems encountered on the aspects of resources and processes. Findings revealed that majority of online food delivery businesses have 11 to 15 riders, under sole proprietorship, uses social media platform, with 201 and above weekly deliveries. The operational strategies of online food delivery businesses include: monitoring of riders’ performances, use of cellular phones, desktop, tablet and laptop for monitoring customer needs; optimizing marketing budget through utilization of low-cost marketing campaigns and promotions; promotion using various social media platforms; and updating customers with their transactions from time-to-time via chat or Short Message Service (SMS). The problems encountered by online food delivery businesses are shortage of available riders during peak hours and threat of new entrants. The study recommended for food delivery business owners to revisit the human resource plans and create operations manual to provide clear guidelines and processes in implementing their operational strategies which are significant to their daily operations