The Impact of Innovation on Organizational Competitiveness

Conquering new markets and expanding competition areas make innovation the basis of development and dynamism in all economies. In this study we analyze how innovation, becoming part of the life of a business, will allow the companies to adjust and adapt their business model to the changing market, gaining knowledge and competitiveness. Once described what an innovation truly represents for the competitiveness, the research will explain where the innovation may develop and what is the process that transforms a simple idea into a product service or innovative mechanism to be placed on the market. Innovation could be considered as the only solution to overcome the economic crisis, and different types of innovation may represent choices and processes of business development