Red! I am in Love, I am enraged! A note on the risk of eliciting negative emotions

What if Red had multiple meanings? And what if its various meanings were opposing and contradicting to one another? Furthermore, what would it be like if colors were all correlated with both positive and negative associations and/or emotions? If this were the case, would we work with color differently and with greater caution when attempting to create desired user-experiences? Would we look to mitigate the negative emotions and support the positive emotions? Or would we specifically look to leverage colors that elicit “paradoxical emotions”. With in the work we look at the research findings from two studies. The first study looks at establishing color as a language where there are consistent color association links. The second study builds on the findings that suggest of all the colors, Red has strong positive and negative association. Thus the second inquiry was motivated by the proposition that not all Reds stimulate the same emotional response. Thus to understand Red and its ability to be leveraged, we need to better understand if there are different Reds for positive or negative emotions, as well as individual emotions within these two segments