THE STUDY OF CONSUMER SATISFACTION LEVEL WITH REFERENCE TO SERVICE ATTRIBUTES PROVIDED BY BIG BAZAAR

In the era of globalisation, consumer satisfaction is extremely important to survive in the business world. The consumers needs, expectations, satisfaction level must be reviewed by the retailer on continuous basis. With the changing retail environment, modern retail formats like hypermarkets are becoming very popular. Big Bazaar is the first such hypermarket in history of hypermarkets in India. Product sold creates brand image for the manufacturer whereas services offered create reputation of the retailer. The present paper aim at studying the expectations of consumers with regards to service attributes from hypermarkets