The Comparative Analysis of the Design Taste: Japan, South Korea and Finland

This research compares design taste internationally. The countries which compare are Japan, South Korea, and Finland. It is the purpose to consider the difference in the design taste which the culture of east and west brings about. In order to investigate the taste of a design, the pattern was used in this research. Furthermore, the purchase factor was investigated in this research. The result of investigation was interesting. It is that the tendency for Japan to differ was shown, although South Korea and Finland were similar. For example, in Japan, purchase factors were a price and a color, in South Korea and Finland were the function and form. These are considered to be the results which cannot be explained only by the conventional geographical and cultural factor