Impact of Pandemic to the Buying Behavior among the Filipino Youth

Abstract The COVID-19 pandemic seems to be one of the greatest challenges universally most especially in the Philippines because it severely procures an impact from imposing lockdown and safety protocols were being implemented that led to confusion in terms of customer habits of purchasing and shopping in general. Filipino consumers are continuously learning to contrive distinct habits. Buyers who are unable to get out of market are treated by the store. Despite strong contributors to existing old practices, new restrictions on how much they spend and make purchases seem things worth causing them to vary. Technological breakthroughs, shifting demographics, plus different techniques that buyers can dealt with eroding job, recreational, and academic frontiers must inevitably lead to highly learned behavior. The goal of this research aims to investigate Filipino youth shopping habits and attitudes amidst the pandemic. Qualitative method is the approach applied in this paper in determining the responses of the participants through focus group discussion or interview distributed to 16 participants, aged 15-25 years old in relation to the consumer behavior they encounter in this time of pandemic.Journal of Undergraduate Research in Business Administration (Course Final Output