CONSUMERS PREFERENCE AND SATISFACTION ON INSTANT FOOD PRODUCTS

Now–a-days in the world changes into a modern world, they busy with their work schedule and they think that preparing a food is tough task. So they all peoples are searching in new ways for speed up the food preparation process. With the help for modern technology peoples found that ‘Instant food’ and ‘Readymade food’ for their own convenience last twenty years the instant food is comes into a worldwide and it because most popular in working peoples. The main objectives of the study are to analyze the consumers level of satisfaction on using instant food products. The data for the study has been collected in primary nature through issue of questionnaire. The required Sample of 237 consumers who are living in Pollachi Taluk have been selected through random sampling method. The statistical tools namely simple percentage and Chi-Square test are employed to analyse the data. The study conclude that the family income, non-earning members in the family, total number of family and period of using instant food products are associated with consumers level of satisfaction on instant food product