Predicating entrepreneurial behavior on the basis of Theory of planned behavior: A PLS-SEM Approach

Entrepreneurs are key for socio-economic prosperity of the country. It is necessary that the college students do take entrepreneurship as a career option .The perception of college students towards entrepreneurial behavior is the key for economic prosperity. This study is an attempt to implement TPB in university students. Previous researches were undertaken to investigate the effect of TPB variables on entrepreneurial intent. This paper does not restrain itself on entrepreneurial intent but entrepreneurial behavior was duly considered. For this purpose, a sample of six hundred and five students was taken. PLS-SEM was employed for scrutiny of the conceptual model. Findings reveled that attitude towards behavior, perceived behavioral control, and subjective norms have a significant influence on entrepreneurial intention as well as on entrepreneurial behavior