A Proper Study of Awareness For Green Marketing

Customer’s attitudes are changing towards the environment encourage innovation for conservation or the benefits from this source of innovation are certain outlive our current generations. In current business scenario environmental issues plays an vital role in business. In today’s business environmentally consistent development has become a key issue. Thus Green marketing is one of the strategies to a firm to adopt in the business. Environmental problems, one of the reasons why the green marketing emerged. Major findings reveals that The student’s awareness about Green product is average and are aware about the usage of Green product and they usually buy it and mainly they have given their preference to save the environment Additionally, the development of green marketing has opened the door of opportunity for companies to cobrand their products into separate line, lauding the green-friendliness of some while ignoring that of others