INVESTIGATING THE IMPACT OF THE PROCESS APPROACH ON THE PERFORMANCE OF THE COMPANY - EMPIRICAL STUDY OF THE MOROCCAN CONTEXT

Process approach or Business Process Management (BPM) allows organizing and framing a company by focusing in the improvement of performance in order to gain competitive advantage. Although it is believed that BPM improves various aspects of organizational performance, there has been a lack of empirical studies about this. The present paper has the purpose to study the impact of business process management in companies performance in Moroccan context. To accomplish that, the theoretical basis required to know the elements that configurate BPM and the measures that can evaluate the BPM success on performance is built through a literature review. Then, a research model is proposed. Empirical data has been collected from a survey of Moroccan companies from different sectors. A quantitative analysis has been performed using structural equation modeling (SEM) to show if the direct and indirect effects between BPM and performance can be considered statistically significant. At the end, we have discussed results, their managerial and scientific implications