The Effect of Technology Acceptance Model on Online Shopping Behavior on Generation Z

The study is aimed to develop a model that predict intention to shop online on Generation Z. the factors is derived from TRA and TPB that included perceived usefulness, perceived ease of use, and attitude toward online shopping. SEM-PLS used to analyze the data from 287 respondents. The result is that all of the hypotheses are significant which concluded that there is significant impact of perceived usefulness and perceived ease of use toward intention to shop online through attitude toward online shopping