Business Development Strategy in Pt. Revolver Love Coffee, Badung Regency, Bali: Based On Swot Analysis

Abstract: The development of the community's economy is marked by businesses selling various snacks and drinks. The type of business that is starting to develop on the island of Bali is "Coffee Shop" one of the names of businesses engaged in this type of business is PT. Revolver Cinta Kopi has now opened locations in several points in the Kuta area, namely Seminyak, Petitenget and Canggu. The purpose of the study was to determine the external and internal factors in researching and reviewing the strategies used by PT. Revolver Cinta Kopi for business development used the EFE, IFE, and SWOT (Strength, Weakness, Opportunity, Threats) analysis approaches. The data analysis method used qualitative methods, the data collection techniques used interviews, the type of data used as primary data, and the sampling technique used was random sampling. The results show that the EFE PT. Revolver Cinta Kopi's approach can take advantage of opportunities and avoid threats; the results of the IFE approach show that PT. Revolver Cinta Kopi has a relatively good internal condition or ability to take advantage of its strengths and can overcome its weaknesses. The results of the SWOT analysis are in prime and stable condition, so it is possible to continue expanding and supporting an aggressive growth policy (Growth-oriented strategy). Moreover, strategies can be applied by PT. Cinta Kopi's revolvers for business development are product development strategy, quality control, and marketing intelligence. Keywords: SWOT Analysis, Business Strategy, Business Development. Title: Business Development Strategy in Pt. Revolver Love Coffee, Badung Regency, Bali: Based On Swot Analysis Author: Made Astrela Widani, I Gede Tito Dana Perkasa, Ni Luh Putu Sri Widiasih, Ni Nyoman Kerti Yasa International Journal of Recent Research in Interdisciplinary Sciences (IJRRIS) ISSN 2350-1049 Vol. 9, Issue 2, April 2022 - June 2022 Page No: 87-96 Paper Publications Website: www.paperpublications.org Published Date: 22-June-2022 DOI: https://doi.org/10.5281/zenodo.6685217 Paper Download Link (Source) https://www.paperpublications.org/upload/book/Business%20Development%20Strategy-22062022-4.pdfInternational Journal of Recent Research in Interdisciplinary Sciences (IJRRIS), ISSN 2350-1049, Paper Publications, Website: www.paperpublications.or