Impact of Advertisement on FMCG Products in Tiruvarur Town, Tamil Nadu

The present study was aimed at investigating the impact of advertisement on FMCG products. Fast Moving Consumer Goods (FMCG) are products that are required by almost all users in their day to day life. The advertisement for these products needs more attention in terms of creating awareness among the consumers for their purchase decision. Thus, the current effort intends to study whether the advertisements for FMCG products are effective in creating awareness. For this purpose, primary data were collected from sample respondents using a well – structured questionnaire.Appropriate statistical analysis tools such as Chi – square test and descriptive statistics were used and it is found that the taste, quality, convenient price, packing attraction, understandability of the FMCG advertisements have major influence in creating awareness amongst the consumers.