ECONOMIC ASPECTS OF PLACING KOSOVO-METOHIJA WINE ON THE INTERNATIONAL MARKET

Abstract Wine production in Kosovo and Metohija has a long, centuries-old tradition, but unlike some previous times where wine was produced in large economic systems, today wine is produced in small and medium-sized family and local wineries. Small private wineries are becoming the backbone of wine production. Kosovo and Metohija are part of the global market, which in recent years has been trying to become part of the wine quality management system. Wine quality management is achieved by implementing concepts related to the quality of wine systems through the International Organization for Standardization (ISO)[1] and Hazard Analysis Critical Control Point (HACCP)[2]. So, the concept of wine quality management is integrated from growing grapes in vineyards with the application of modern grape production technology with the application of ISO and HACCP standards in order to offer quality wine to the discerning market. Wineries in Kosovo and Metohija are not only based on the economic profitability of marketing wine to international markets, but also on quality. [1] The International Organization for Standardization (ISO) defines a wide range of conditions related to quality management that are applicable to all products. Therefore, the ISO 9000 document defines quality as a preferred characteristic that a product must have, e.g. the product must be reliable, usable and repairable. [2] HACCP is a system that can be used as a series of procedures to control processes and sensitive points in the food production chain, with the ultimate goal that the consumer consumes food, in a condition and in a way that will be safe for his health