A STUDY ON CONSUMER'S PREFERENCE TOWARDS PERSONAL HYGINE PRODUCTS DURING PANDEMIC SITUATION

Personal hygiene can be defined as a requirement for cleanliness and maintenance of the external environment. In the present research primary data were collected by structured questionnaire from 100 respondents in Palakkad. The main objectivity of the study was to find the consumer preference towards personal hygine products during pandemic situation. The collected data was analysed using simple percentage, Z test, ANOVA and fried man ranking test. The study concludes that personal hygiene is not difficult. Once you have a personal hygiene routine in place, it becomes a habit not only in pandemic situation in all time. It is also important to set an example for your children so that they can also have their own personal hygiene routines to follow