A Study on Consumer Perception towards Online Shopping with Reference to Food Delivery Services in Mangaluru

Purpose: The purpose of this paper is to understand the perception of the consumers while shoppingonline and study what problems they face. Design: For this study the primary data was collected from 36 respondents from Mangaluru, Karnataka. Secondary data was collected from market techniques, journal articles, studies from various research papers, web pages news papers, books and journal papers. Findings: The study reflects that the consumer perception is influenced by convenience,affordability as it requires little efforts, price and ease in payments as it is hassle free and made through Gpay, Phonepay, debit and credit cards, cash on delivery, online money wallets, easy accessibility and door to door delivery within a time limit. While ordering the food, the consumer needs easy accessibility and effortless delivery. The food reaches to the doorstep within a few clicks and gives the order in less than a minute. They can order through mobile, laptop, web browsers and computers. The quality of the food is the main criteria as he is ordering to have tasty and clean food. If he is satisfied with the quality of the food delivered he will order gain and again. Research Implications: The small sample size was taken (n=36) and collected data from Mangaluru. Bigger sample can be taken for future researchto enhance the findings. Originality/Value: The findings of this study willgive more insight and help the online sellers to find a serviceorientedsales techniques to get consumer satisfaction and consumer loyalty. Type of Paper: Case study