Author's Program as a Face of Domestic Television

The purpose of the research is to review and analyze the creation and maintenance of authoritative television programs by well-known Ukrainian television broadcasters on justification the main trends in the influence of domestic television on the worldview of spectators. The methodology of the research is based on an experimental method (to define the specificity of the influence of author’s TV programs on the educational direction on national and regional television channels in Ukraine); method of analysis (to study the practical experience of creating author’s TV programs for the selection of topics, problems, creatively technological means of journalistic and artistic-journalistic orientation). The scientific novelty of the research consists in examining the unexplored specificity of the influence of author’s television programs of ideological direction and the exclusive role of the mouthpieces of television leading Soviet and post-Soviet space. It is also analyzed that, on Ukrainian soil, author programs and charismatic Ukrainian television hosts are an important potential of domestic television in the television industry as a whole, that is why the charismatic figures of TV leaders have been first studied and new forms of influence have been invented, among which the author’s programs have a prominent place. Conclusions. Systematization of author’s programs have showen that all of them from the point of view of the impact on the viewer are socially significant. The full range of genre-content opportunities of modern journalism shows that the author’s TV program in both Ukrainian and world television space is not yet a separate genre of journalistic creativity, but behind leadership has the prospect of becoming a separate section of television in an artistic-journalistic nature