Cultural Differences in Human Computer Interaction: Results from Two Online Surveys

This paper describes a method to obtain quantitatively discriminating cultural interaction indicators and their values for cross-cultural Human Computer Interaction (HCI) design as preparatory work for cross-cultural adaptive navigation and multi-media systems. The method has been implemented in a tool for cross-cultural HCI analysis. Two online studies temporally displaced by one year using this tool, regarding cultural adaptability exemplified by use cases of navigation systems, revealed differences in interaction behaviour that depend on the cultural background of the users. The results will be presented and discussed to demonstrate the difficulties, but also the importance to get the cultural differences in HCI to clear the way for cultural adaptability