A SOCIOLOGICAL STUDY OF KANNADA NEWS CHANNELS ON INTELLECTUAL BANKRUPTCY

“Information has become an important and fastest growing business. News media have become a giant loud speaker and their power is used to create certain images implanted in the millions of memories and produce the standardization of behaviour required for the Industrial production system. After Industrial revolution, the mass media grew more and more powerful. In the Globalization era their influence are being forced to de-massified media'(Alvin Toffler-1980). The News channels have changed dramatically since its inception and information has become a commodity is in the hands of big business houses and corporate world. It has changed the way we are seeing and analyzing the events consequently and the loss of public space. Media reports have generated a number of debate and discussion, sometimes, the portray of events by media does not depict reality