Motives of Fine and Decorative Arts in the Design of Modern Accessories

Research aim is to find out the use peculiarities of motifs of fine and decorative arts in modern accessories design. The article examines the Ukrainian brands’ products with special attention to the creative experiment of designers. Research methods. Methods of analysis, synthesis, observation, comparison, analogy, and generalization were used to determine modern trends and the main areas of work of accessory designers. Iconographic, figurative, and stylistic methods were used while studying creative approaches in the accessory’s creation. Scientific novelty consists of the analysis of modern accessories with figurative content and artistic-aesthetic load. Using the example of creative experiments of Ukrainian brands OLIZ, Gunia Project, My Scarf, Sokolova, the connection of accessory design with artistic processes in the fields of fine and traditional folk art was revealed. Methods of reproduction, citation, and creation of new compositions based on the motives of one or another work, as well as the author’s compositions are considered. For the first time, the creative experiments of the mentioned Ukrainian brands were introduced into the scientific context of art-historical research. Conclusions. As a result of the research, we conclude that the trend of applying motifs of fine and decorative arts in the design of modern accessories is aimed at satisfying the aesthetic needs of the modern consumer. The target audience for manufacturers of such accessories is people of all ages – art fans and professionals who, when creating their external image, strive to go beyond the ordinary, to bring out the connection with Ukrainian or world art, both fine and decorative. In turn, in this way, plots, compositions, color combinations, and the quality of works with motifs and plots of art encourage acquaintance with the work of artists and give the creations a "second life"