INVESTMENT AVENUES IN THE CURRENT MARKET SCENARIO

Investing, of course, is not a game, but a serious subject that can have a major impact on their future well- being. Virtually every one invests. It may in Gold, Shares, Land, Bonds, Government Securities, Fixed Deposits with Banks, etc. Each of these investments has some common characteristics such as the potential risk and return. Investors must determine how much risk they are willing to bear since a higher return is always associated with accepting higher risk. A primary aim of this study is to make investing less difficult by explaining different terms, by elucidating the possible (major) alternatives of investments available to the investors