RELATIONSHIP BETWEEN TECHNOLOGY ACCEPTANCE MODEL (TAM) AND ONLINE SHOPPING ADOPTION: A CASE STUDY IN BERJAYA UNIVERSITY COLLEGE OF HOSPITALITY

The purpose of this study is to understand relationships between factors of Technology Acceptance Model (TAM) and online shopping adoption in Malaysia, by focusing on BERJAYA University College of Hospitality as a study field. Specifically, the original Technology Acceptance Model is extended by applying new constructs, demographic, trust and perceived risk. The model is used to investigate relationships across the targeted samples, provided that they are current Internet subscribers. A total of 127 Questionnaires were distributed among students and staffs at the study field using convenience sampling approach. The data gathered was tabulated using SPSS version 17. Three types of analysis; T-Test, One-Way ANOVA, and Pearson Coefficient Correlation were administrated. The findings of this study support previous literatures in regards to demographic, perceived ease of use and perceived usefulness; but differ in regards to trust and perceived risk