CLIENTS' SATISFACTION OF ONLINE BANKING SERVICES IN A MUTUAL TRUST BANK IN BANGLADESH

Abstract Bangladesh's dynamic, ever-expanding information-driven industry, its online banking sector has flourished, establishing a solid foundation for low-cost banking and an expansion in the usage of mobile devices for financial volume in remote regions. As there is little research on this subject, it is hoped that Online Banking Services (OBS) became a common norm in Bangladesh. This study, titled "The Clients' Satisfaction of Online Banking Services at a Well-Established Bank in Bangladesh," seeks to assess the entire internet banking environment and its effect on customers. It examines the necessity, variables, and limitations of Internet Banking. The objective of this report is to analyses Online Banking Services (OBS) that use these quality-of-service categories to assess the success of OBS and customers' opinions of the value of various parts of OBS. This research can be used by the banking industry's leadership to enhance its customer satisfaction strategy by examining factors that reduce customer problems, facilitate access to treatment, and assure that customers’ expectations are constantly met or surpassed. This will result in improved customer interactions and enhancing corporate profitability