DIFFERENCE BETWEEN QUALITATIVE AND QUANTITATIVE RESEARCH

Qualitative and Quantitative Research :- 1. Qualitative Research - Qualitative research is a scientific method of observation to gather non-numerical data. This type of research refers to the meaning, concepts, definition, characteristics, metaphors, symbols and description of things and not their counts or measures. Ways (2011) - “An approach used to gain an understanding of underlying reasons, opinions and motivations. It provides insights into the problem or helps to develop ideas or hypothesis for potential quantitative research.” 2. Quantitative Research - Quantitative research is the systematic empirical investigation of observable phenomena via statistical, mathematical or computational techniques. The objectives of quantitative research is to develop and employ mathematical models, theories and hypothesis pertaining to phenomena. Ways (2011) - “An approach, quantify problems by generating numerical data or information that can be transformed into usable statistics.