The Insertion of Cultural Identity and Ecological Recovery through a Critique of Materialism and Overconsumption in Spirited Away and My Neighbor Totoro

Studio Ghibli movies enjoy immense popularity globally, and a special place in the hearts of movie buffs especially because of its aesthetic appeal, and the beautiful relationships portrayed between the characters. However, many critics have been dismissive of these movies because of their anime form which, according to critics, renders the movies less important than motion pictures and are only suitable for children. The suitability of anime for only children could be a potent area open for debate, but Ghibli movies do not only deal with seemingly unimportant problems. The article would argue with special focus on two of the Ghibli movies, Spirited Away, and My Neighbor Totoro, that the creators offer a critical lens that focuses on cultural recovery in an age of capitalism where American pop culture has invaded every home, and how the movies offer ways of reconnecting with nature and environment