ФОРМУВАННЯ ПОЗИТИВНОГО ІМІДЖУ ЗАКЛАДУ ВИЩОЇ ОСВІТИ ЧЕРЕЗ ІННОВАЦІЙНУ ПЕДАГОГІЧНУ ДІЯЛЬНІСТЬ

The article defines some indicators of a positive image of a higher education institution. They are: high-quality teaching staff, popular and relevant educational programs, innovative approaches to teaching and learning, a safe and healthy educational space, graduates who are competitive on the labor market, a positive attitude towards the institution of direct and indirect target audiences, and others. The purpose of the article is to analyze the process of forming a positive image of a higher education institution through innovative pedagogical activity. Innovative pedagogical activity is implemented in accordance with the strategic goals of the institution of higher education, as well as through the implementation of operational goals and tactical tasks and involves: improving the content of education; modernization of forms, methods and means of teaching and learning, including using online applications; rethinking approaches to pedagogical and methodical support of students’ practical training; improvement of methodical provision of educational components; rethinking approaches to organization and control