A Systematic Review of Consumer Perception: Factors Affecting Green Shopping Bags

Purpose: The harmful impacts of plastic pollution on the world's present climate. The vast majority of plastic waste accumulates on land, on beaches, and in the ocean. Green shopping bags are in high demand in the market and are the greatest alternative to plastic carry bags. Eco-friendly bags are long-lasting, plastic-free, reusable, and produced from recycled materials. Eco-friendly shopping bags are immensely popular among both shops and customers due to their low cost, lightweight, and environmental friendliness. The study addresses the factors that influence customer perceptions of eco-friendly shopping bags. Design/Methodology/Approach: This study relies on secondary sources gathered from a variety of sources, including case studies, journal articles, magazines, books, and internet searches. Findings/Result: The study's main findings show that disposing of plastic bags in landfills causes a variety of environmental risks. Green marketing helps to preserve the environment for future generations. Customers are willing to pay a premium for ecologically friendly stuff. Green handbags are the most ecologically friendly substitute for plastic bags. Eco-friendly shopping bags may help businesses and organizations advertise their brands more effectively. Manufacturers must overcome the disadvantages of eco bags if they wish to increase the usage of green bags. The general public should be educated on the benefits of adopting green shopping bags. Originality/Value: The study highlights assist manufacturers, entrepreneurs, and retailers in understanding the effectiveness of employing green shopping bags for long-term environmental benefits and high demand in the present market. Businesses became green and began utilizing green marketing techniques in response to increased demand from customers concerned about their health and the environment. Green shopping bags encourage individuals to adopt sustainable lifestyles and thereby actively help achieve sustainable development goals. Type of Paper: Literature Revie