Over the years, the remits of different theoretical and policy discourses on media issues have dealt with how conventional forms of mass media are a crucial ingredient for effective media campaigns. They have marked and interrogated, in greater detail, how this essential role is augmented in today’s era through these traditional media’s adoption of digital technology. It is against this backdrop that a vast collection of research on mass media campaigns has been conducted across the world; however, many of these studies are seemingly suffused in how these campaigns are expended to enhance the behavior of a target audience positively and submerge or ignore in toto why some of them fail to realize the same. Given the persistent reality of how...
How elections are reported has important implications for the health of democracy and informed citiz...
This article is a critical assessment of Canadian perspectives on the role of the media in electoral...
Political campaigns are increasingly making use of new media tools to both broadcast messages to and...
The public’s capacity to create, distribute, and selectively consume information presents non-govern...
In election campaigns, parties and candidates want to get their message across to the public, and th...
From the presidential race to the battle for the office of New York City mayor, American political c...
Our ARP attempts to shed some light on the role of print media in the genesis of a campaign. The upc...
With the importance of broadcast and print media, and its prioritisation by parties, as the backdrop...
If this was an election where the campaign made a difference, then the media—and especially broadcas...
Due to an increasing interdependence between mass communication and political processes, the role of...
In the United States electoral advertising on television has always been the most important campaign...
A prominent avenue of the political campaign’s influence on voters is through the nature of its issu...
The social world is made of rhetorical practices that constitute our sense of self. We are always ...
Theories of campaign issue emphasis were developed in a pre-digital era. How well do these theories ...
A central claim for the value of democratic elections is their potential for civic education. This s...
How elections are reported has important implications for the health of democracy and informed citiz...
This article is a critical assessment of Canadian perspectives on the role of the media in electoral...
Political campaigns are increasingly making use of new media tools to both broadcast messages to and...
The public’s capacity to create, distribute, and selectively consume information presents non-govern...
In election campaigns, parties and candidates want to get their message across to the public, and th...
From the presidential race to the battle for the office of New York City mayor, American political c...
Our ARP attempts to shed some light on the role of print media in the genesis of a campaign. The upc...
With the importance of broadcast and print media, and its prioritisation by parties, as the backdrop...
If this was an election where the campaign made a difference, then the media—and especially broadcas...
Due to an increasing interdependence between mass communication and political processes, the role of...
In the United States electoral advertising on television has always been the most important campaign...
A prominent avenue of the political campaign’s influence on voters is through the nature of its issu...
The social world is made of rhetorical practices that constitute our sense of self. We are always ...
Theories of campaign issue emphasis were developed in a pre-digital era. How well do these theories ...
A central claim for the value of democratic elections is their potential for civic education. This s...
How elections are reported has important implications for the health of democracy and informed citiz...
This article is a critical assessment of Canadian perspectives on the role of the media in electoral...
Political campaigns are increasingly making use of new media tools to both broadcast messages to and...