Consumer evaluation of yogurt attractiveness

Quality in the food market is a fundamental issue for many consumers because low quality food is a health hazard. The buyer when making a purchase seeks to purchase food of high quality, according to his/her individual perception of the subject - quality. Evaluation of buyers’ perception, quality is the subject of many surveys. The aim of this study was to determine consumer preferences for yogurt consumption. They represent an important position in the group of purchased dairy products. It was shown that fruit yoghurts are preferred products. More than ¾ of the respondents prefer strawberry-flavored yogurts. Most of the respondents declare that they consume them several times a week. They prefer to eat them at home as a separate meal. The vast majority of the respondents appreciate them for their taste. It was found that consumers buy products of well-known brands. Yogurt brands preferred by the respondents were: Danone, Zott and Bakoma. Taste, smell, consistency and price had the greatest influence on purchase decisions. It was found that the surveyed consumers consciously choose the appropriate yogurts, guided by both taste and nutritional / health values. Food labeling has multiple functions, including facilitating conscious consumer choice while shopping for food. The study shows that the vast majority of respondents pay attention to the information on the packaging of purchased yogurt