A Study on Factors that Influence Employee Engagement of Generation Y in Klang Valley, Malaysia.

Abstract Employee engagement in Malaysia is among the lowest compared to a few countries in its region. Researchers mentioned that low employee engagement can turn lead to low productivity of employees resulting in organizational negativity. Generation Y - those who born between 1980 to 1994; is a generation is that gradually dominating the working industry. Generation Y forms 60% of the current workforce, making them an important asset to businesses all around the world. This research has identified the factors that might influence employee engagement of generation Y in Klang Valley, Malaysia. Three factors - career growth, work-life balance and corporate social responsibility; were included in this research. Adopting the quantitative approach, a total of 400 questionnaires distributed to the respondents – employed Generation Y that is residing in Klang Valley, Malaysia. The research results show that career growth and work-life balance had an influence on employee engagement of Generation Y in Klang Valley, however, corporate social responsibility was found to have no influence on employee engagement. Furthermore, there is a significant difference between genders in the area of career growth