CUSTOMERS AWARENESS AND PERCEPTIONS TOWARDS GREEN BANKING.

In the modern of banking context, sustainable development is achieved through concept of banking in general and green banking in particular. Green banking is a eco-friendly banking practice that encourages their customers to reduce the carbon foot print through their environmental friendly banking practices. This paper is an attempt to study the customer’s awareness and perceptions towards green banking in Bhatkal Taluk’s nationalised banks. The data is collected from the customers through primary as well as secondary data method. The study concludes that the customers of the banks are aware of the Green banking services