Consumer Attitudes Towards Aavin Products in Sivagangai Town

Consumer attitudes towards Aavin products in Sivagngai Town, Sivagangai District, Tamilnadu. This study helps to suggest suitable recommendation to improve the consumer’s attitudes towards Aavin products in Sivagangai town. The following are the main objectives of the study to find out the consumer preference towards Aavin Products to find out the satisfaction of the respondents regarding various aspects of Aavin products to analysis the different aspects of consumer perspectives of the availability of Aavin products. The present study is based on the both primary and secondary data. The primary data has been collected through a well structured questionnaire. The sample size taken for the study is 150 fixed arbitrarily. To study detail percentage is calculated on different basis, percentage is calculated on the basis of age, sex, education, monthly income and chi-square test. Aavin products is one of the major quality food items. The research indicated that the majority of the Aavin consumers fresh products including milk, the motto of Aavin is “To serve the public” with rewarded quality of products and with good quality at a reasonable price