The Profile of the Companies Most Affected by the COVID-19 Crisis in Morocco

In this article, our target is to handle macroeconomic data of quarterly growth in the branch es of activity with microeconomic data from the World Bank Business Survey to deduce the profile of the businesses affected by the outbreak of the COVID - 19 crisis in Morocco. Our findings show that the companies that suffered the most are those which recruit more employ ers , and those, which generate less turnover . We have found in particular that companies recruiting larger workforce are the most affected as they can cause more unemployment to happen. In addition to this, we found out that companies with small sales rates are more affected than those with big numbers. Hotels and restaurants and a ll shops were closed until further notice and consequently contracted by 5.6% in the first quarter of 2020 to reach 88.9% in the second quarter of 2020 . Also, Electrical industries recorded a massive fall in their sales estimated at 15 % and 55.5% during t he first period and the second period while "textile and leather" industry increased by 3.4% in the first period before falling 45.5% in the second quarter. Not only this, but also s ports, cultural and arts events have been called off . People have been ord ered to remain indoor , and restrictions on public and private transport and movement between cities are also shut, all these together have contributed to a sharp shrinking of the economic turnover of businesses. However, there were immense developments amo ngst companies active in the medical sector as huge demands on sanitary goods and medications were recorded all over the globe