The Effect of Technology Readiness, Company Characteristics, and Innovation Adoption on Competitive Advantage in the Construction Industry in Indonesia

Currently, Indonesia's construction industry still shows weak co. mpetitiveness with foreign construction companies. This is believed to be due to the low creativity and innovation in construction practices. This study aims to model the relationship between company characteristics, innovation adoption, and technology readiness to achieve competitive advantage. The research variables were obtained through an in- depth literature review and questionnaires, distributed to 106 large construction companies located in Indonesia. The research respondents were technical staff or high-level management involved in implementing construction innovations. Empirical data was then analyzed using Confirmatory Factor Analysis with Structural Equation Model (SEM) tools. The results showed a significant relationship between technology readiness, company characteristics, and competitive advantage mediated by innovation adoption