APPLICATION OF THEORY A ON ABC MODEL TO ENHANCE ORGANIZATIONAL RESEARCH PRODUCTIVITY IN HIGHER EDUCATION

The objective of higher education and research institutions is the creation of new knowledge and success depends on how much new knowledge have been created during a given period of time generally calculated and measured annually. A simple measurement index for this namely ABC model has been developed by Aithal P.S. and Suresh Kumar. As per the model, the annual research performance can be determined by knowing the research index of the institution/ individuals and is calculated by considering the total number of research publications during that period. Application of theory of organizational performance namely ‘Theory A’ can improve research productivity of educational institutions. This is a management strategy which believes in delivering target as responsibility, feeling of creativity and contribution for motivation, identifying with the organization as commitment and accountability as a hallmark of efficiency. In this paper, we have discussed how Theory A on organization performance can be used for enhancing institutional research productivity