Analysis of Financial Performance Comparison before and after the Emergence of E-Commerce in Indonesian Retail Company

This research aims to find out how financial performance comparisons in retail companies listed on the Indonesia Stock Exchange before and after the advent of e-commerce. The data used is secondary data obtained from the official website of the Indonesia Stock Exchange at www.idx.co.id. Data used in the years 2016 and 2017. Sample data used by 9 retail companies. The ratio of the financial performance tested and compared is Current Ratio, Gross Profit Margin (GPM), and Return on Investment (ROI). Testing was conducted with Test Paired Sample T-Test with the help of SPSS application version 24.0. The results showed that the Current Ratio, Gross Profit Margin (GPM), and Return on Investment (ROI) did not have significant differences before and after the advent of e-commerce. The correlation results indicate that the Current Ratio, Gross Profit Margin (GPM), and Return on Investment (ROI) have a significant relationship from before and after the emergence of e-commerce