A STUDY ON CONSUMERS ATTITUDE AND SATISFACTION FACTORS TOWARDS MOBILE COMMERCE IN THANJAVUR AND TIRUCHIRAPPALLI DISTRICT

Mobile commerce is no more a future trend, rather a revolution, which is changing the way e-commerce business. M-Commerce is known as the next generation e-commerce. In this paper, an attempt has been made to find consumers level of attitude and satisfaction towards M-Commerce. A sample of 100 respondents was conveniently selected from Thanjavur and Tiruchirappalli District. Simple Percentage, Chi-square and Friedman Ranking test are used to analyses the data. The study concludes that anytime, anywhere processes quick process and low cost are the important factors that influence the attitude towards M-Commerce