Problems and Perspective of International Tourism Development during the COVID-19 Pandemic

The article states that COVID-19 significantly affects the global economic, political and socio-cultural systems, so global and market losses due to the pandemic will be huge. However, it is extremely difficult to assess them now due to the lack of sufficient statistical data and the reluctance of some companies, industries and countries to disclose the level of economic decline. In our view, the nature, unprecedented circumstances and consequences of this pandemic show that crisis will lead to profound and long-term structural and transformational changes in international tourism. The author notes that the inaccessibility of international tourism and the closure of external borders due to the pandemic is a catalyst for the growth and development of demand for domestic tourism. These conditions are a great opportunity for the Ukrainian tourism market to demonstrate its potential to citizens by providing a quality domestic tourism product. It is noted that the pandemic is forcing most tourism enterprises to innovate and adapt to unprecedented changes in the business. Successful innovation will certainly be of strategic importance, helping to keep businesses competitive during and after the pandemic