A STUDY ON CONSUMER AWARENESS, ATTITUDE AND PREFERENCE TOWARDS HERBAL COSMETIC PRODUCTS (With Special Reference to Udumalpet Taluk)

Cosmetics and toiletries are not just the domain of women more body sprays, perfumes and other cosmetics and toiletries with rising demand from men, the Indian market is getting enlarged and many players are coming out with cosmetic products especially skin care products for women and men Globalization will certainly increase cosmetic products penetration and all professional shall equip themselves to exploit opportunities offered by this sector. This gives me an opportunity to work on with endeavor focusing on the consumer perception and satisfaction of women towards cosmetics with special reference to Herbal Products