RELATIONSHIP BETWEEN ORGANIC KNOWLEDGE AND PURCHASE INTENTION: A STUDY REGARDING ORGANIC FOODS IN CHENNAI

Abstract Knowledge plays an important role in influencing the purchase of any type of product. The knowledge regarding the pros and cons of any product makes them to think over and then purchase the product as per their needs. The same principle applies in the context of the purchase of organic food products. The consumers initially gather information about the benefits of the organic products and then they intend to make the purchase of organic food products. The study has been done among the organic food product’s consumers in Chennai. The respondents are selected through simple random sampling and the sample size is fixed at 100. The respondents are selected through simple random sampling and the data is collected through a questionnaire. The information so collected is put into ­­­­­­­­­­regression method of analysis. The findings of the study reveal the fact that there is a significant relationship between organic knowledge and purchase intention