PROMOTION OF HIGHER EDUCATION: EU EXPERIENCE

Enhancing Europe’s competitiveness to the level of other world economies has been identified as a priority since the beginning of the EU. The main emphasis was put on the development of the knowledge economy, which significantly influenced the formation of the innovative economy and the information society. “Knowledge” has become a basic category in most of spheres of social life in EU countries. Numerous joint declarations, resolutions of EU Member States in the field of education, introduction of ECMS, initiation of the Bologna education system and implementation of student’s mobility programmes influenced the formation of European educational policy. With the beginning of XXI EU countries have faced new challenges regards European educational policy. New ways of dissemination of information, growth of the role of the Internet, new communication technologies have influenced huge transformations in the standards of European educational policy. First of all, higher education became an element of complex brand of the country. There was also observed a growth of scientific and educational centers in EU states, launching of numerous scholarships and grants for students and teaching stuff mobility. A special attention was paid to the promotion of EU higher education with the main aim to increase the number of foreign students. The system of higher education promotion of the biggest part of European countries has been shaped quite similarly. Current research analyzes the promotion EU higher education in the frameworks of EU educational policy. This kind of policy combines EU principles, laws in the sphere of education. The analysis of the peculiarities of EU educational policy implementation provides us with an understanding of the principles of the higher education promotional system formation. Thereby, main features of EU education policy-making are examined in the article. The origins and legal frameworks of EU higher education promotion are analyzed. Key EU promotional programs, initiatives and activities are presented in current research