ONLINE SHOPPERS BEHAVIOUR AND PERCEPTION - AN EMPERICAL STUDY WITH REFERENCE TO COIMBATORE CITY

Online shopping is purchasing of products or services over the Internet. Online shopping has grown in popularity over the years, mainly because people find it convenient and easy to shop from the comfort of their home or office. The study is confined to the analysis of the perception of online shopping with respect to the selected product categories and websites. The statistical tools have been employed in analyzing the data are Chi-square test, Kendall’s Coefficient of Concordance, Analysis of Variance (ANOVA). In India, online shopping is just gathering momentum and people have just started using it since the last few years. The convenience of online shopping has been realized and the word is slowly spreading. Because of this, marketers have also increased in number and variety and quantum of products offered for sale online has also increased