CULTURAL INFLUENCES ON MARKETING AND ADVERTISING STRATEGIES

The purpose is to explore how Cultural Influences on Marketing and advertising Strategies Growing companies are always looking for new opportunities. Some of these opportunities are in the new country, while others are in the country. In India either case, focusing on specific cultural groups can open up new markets for your company. Product diversification and growth may require product launches on a global scale. In order to develop a successful marketing strategy, an organization must consider the social cultural impact of introducing new products. People decide the consumption of products based on these cultural influences. “Marketing covers those activities that relate the organization to those parts of the outside world that use, buy, sell or influence the output it produces and the benefits and services it offers” The company uses a marketing method on a global scale, the so-called international marketing method, which basically allocates resources without considering national boundaries. The company seeks profits worldwide through international marketing, systems and plans. Products are designed according to customer needs in specific countries/regions, and country/region-based promotions will be carried out in international marketing Advertising is a marketing tool and paid form of communication designed to pursue consumers. Advertising has three basic functions. Basically, it informs consumers of new products. The "persuasiveness" function of advertising is actually an attempt to convince consumers to buy products. As far as the "reminder" function of the advertisement is concerned, it helps to remind consumers of information about the product, so that customers do not have to buy products from competitors' brands and remember the product. Cultural value is an integral part of the consumer's self, not an environmental factor. Consumers’ needs and demands change rapidly over time, and marketers should strive to identify consumers’ changing needs in order to better understand consumers’ buying behavior. The first step is to understand the audience and then design ads to attract target customers. Therefore, it’s important to understand the "buyer’s decision-making process