Promoting Green Entrepreneurship in Morocco as a Roadmap to Sustainable Development: A literature Review

Over the last twenty years, and since the United Nations World Conference on Sustainable Development (Rio+20), the theme of the green economy and its impact on sustainable development has prompted many researchers to reflect in depth on the global movement towards a more equitable and sustainable economy, towards a "green economy", generating a total commitment across the world. Morocco, like several other governments, has often given great importance in its stimulus programmes to green entrepreneurs, through the granting of research credits to stimulate innovation, or loan guarantees, or tax breaks or incentives for business creation. The choice of this theme fits perfectly into the current context of our country, marked by the debates on the new development model. Today, Morocco is charting its path towards development by putting in place very ambitious strategies characterised by the adoption of new educational, social, economic and financial programmes. Green entrepreneurship is therefore an asset to accompany the country in its economic, technological and environmental transition. It constitutes a new economic and development dynamic in full evolution in a context of awareness of global environmental issues. Can we therefore consider the promotion of green entrepreneurship in Morocco as an asset for a sustainable territorial development of the country? The aim of our study is to analyse the contribution of green entrepreneurship to the development of the country using the SWOT analytical tool and to draw some conclusions and recommendations. Keywords: Green economy, green entrepreneurship, sustainable development, literature review. JEL Classification: Q56 Paper type: Theoretical Researc