Scope of Marketing for Schools in 21st Century in IndiaBy students at Universal Business School, Mumbai

No longer are traditional schools given a market share of students or government funding depending on their location. Families that had few or no options in the past for their child's education today have a wide range of options. Thanks to the increasing number of options available to them in the form of charter schools and vouchers, families are no longer only sending their children to the school that was assigned to them based on their geographical location. Today's public-school employees must understand why, when, where, and how to market their institutions if they are to continue serving their communities in this evolving educational environment. If schools are to flourish in the modern world, they must adjust to a new working environment. Understanding how families pick schools for their children is crucial as the educational landscape evolves. Numerous books and essays have been produced to date arguing in favour of making it more necessary for schools to sell. We assert, however, that the literature's emphasis has fallen short of providing administrators with a fundamental knowledge of marketing theory. Instead, an excessive amount of attention is placed on communication methods and tactics, which causes educators to lack comprehension of the marketing process. This post will go through the fundamentals of marketing and how they may be applied in a public education system. In the context of the current competitive climate for educators, it focuses on the components of the marketing mix